The project for Doctor Renga began with the choice of the name of her new Clinic and the design of the logo, and then continued with the creation of the brand book and the setting up of the digital channels. At the same time we coordinated the creation of the new website, taking care of every detail relating to the browsing experience: SEO research, copywriting, architecture, visual design and image selection. The results can be seen in a strong brand identity, with an authoritative and feminine style, a perfectly curated, intuitive and engaging website, and a considerable increase in patients on the diary.