We have created a very elegant, yet easy to communicate brand logo that represented the body cells and the connection of the brand purpose to life and medical safety. The green colour, called “forest”, transmit confidence and trust. The website was developed with geometric compositions that can be interpretated as parts of the cells, helping to illustrate the services. experience: SEO research, copywriting, architecture, visual design and image selection. The results can be seen in a strong brand identity, with an authoritative and feminine style, a perfectly curated, intuitive and engaging website, and a considerable increase in patients on the diary.