INNESTI

Objective

To be responsible for the transformation of the Capitelli Pharmacy was the biggest challenge of this project. A pharmacy that wanted to be seen not as a traditional space where customers could seek for solutions related to health but more as a sanctuary where people would feel like visiting to seek for well-being.

Solution

Designing a full brand repositioning on the market an unprecedented retail concept dedicated to people’s health and well-being. From concept development to brand creation with naming, logo and strategy, the design of the shopping experience in the website and online shop. We also worked on the strategy and production of content for social channels.

Our
Legacy

We look to the future to
create a legacy that can
respect the cultural
heritage and foment
the local business

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